Case Study

Bespoke Mobile App for a UK-based Luxury Watches Dealer

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Company Overview

Order Watches and Jewellery With a Single Click

Our client is a renowned luxury watch and jewelry dealer in the United Kingdom. Having been in business for over 35 years, our client has stayed competitive by keeping up with the latest trends and customer preferences. Providing quality goods and after-sales service are the hallmarks of our clients. However, the lack of a mobile app prevented them from tapping into a large customer base.

Tridhya Tech took up this challenge and developed a cutting-edge mobile application for this client. The challenge was to create a mobile app that facilitates easy product search, secure payment options, and attractive features to encourage customers to purchase the client’s products. How did we accomplish this goal? Let’s find out.

Business Challenges

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    App Support With RESTful APIs

    We understand that customers want simplicity and convenience while ordering online. The client relied on its website to draw traffic and increase conversions. They required a mobile app with RESTful APIs to help users access a wide range of products with minimal complexity.

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    Secure Payments

    Our client wanted a solution that allowed customers to pay online. As the solution would have to handle sensitive payment information, it must be prepared to combat threats like hacking, phishing, code tampering, spyware, access control vulnerabilities and more.

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    Lack of Exciting Features

    The client’s website allowed customers to purchase products online, but it didn’t have attractive features to entice customers. Hence, they required a powerful mobile app with modern features that elevated the purchase experience.

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Business Solution

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Mobile App With RESTful APIs

Considering the client’s requirements, we created a mobile app that users can install and use easily. With RESTful APIs, this app can handle more users and requests without lagging. Moreover, each client request is independent, plus caching enables better performance

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Dynamic Payment Integration With Stripe

Integrating Stripe (payment processing platform) with Signifyd (fraud detection and prevention) boosted app security and added another security layer to protect users against payment frauds, and online threats.

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Product Auction Integration

Integrating the mobile application with Magento 2 allowed users to use their Android phones to order products. Using Magento 2’s prebuilt functionalities plus its flexibility and customization options, we created unique features to cater to the client’s user base.

Bespoke Mobile App for Watches Dealer

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Conclusion

Tridhya Tech used the agile methodology to develop the mobile application. After implementation, the mobile application delivered outstanding results. The client saw notable changes in user engagement, revenue growth, mobile app download and use. It also helped boost user confidence, transaction approval rates and fraud detection accuracy.

The road to mobile app development was not a bed of roses. We had to understand the specific needs of our client while considering their market reputation and challenges. We had to design an app that increased our client’s user base and not displease existing customers. It took us 8 months to complete the project and the results speak for themselves.

 

Applied Technologies

Cloudflare

Cloudflare

JavaScript

JavaScript

Magento

Magento

MySQL

MySQL

PHP

PHP

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